May 18, 2024
Kylie Jenner

Kylie Jenner

The billionaire Kylie Jenner has recently launched her clothing line called “Khy”. On october 24th, she posted a picture on instagram wearing a faux leather trench coat. She captioned it with “meet khy.” Later she posted a few more pictures and on 27th oct, Jenner announced her new brand. She launched it on November 1 and since then ‘Khy’ has been trending on the internet. Every time you scroll through the internet you’ll see the influencers, youtubers and tiktokers wearing and reviewing her brand. This is not the first time that a Kardashian Jenner has launched a clothing line. Her successful sisters are experts at this sector already.

Kim has shape wear at Skims and Khloé has denim at Good American. So the Jenner is not so new to this field.

Her first launched batch contained a faux leather coat, mini dress, black top, long dress, pants, hooded jacket and moto gloves. She also added two non leathered items- seamless long sleeve top and seamless leggings. These all are named under “Drop001”. Kylie in fact was seen flaunting all these clothes in her very recent insta posts. The “Drop001” items start with the price tag 48 dollars.

She launched her second batch on 15th november which she again announced on her instagram by posting a picture of herself wearing something from her new collection. For her “Drop002” she went with three color palettes- beige, blue and black. In this batch she focused on winter wear and came up with two types of puffed jackets, one has a standard size and another one has a cropped style. The batch also had puffer vest, half sleeve seamless baby tee, long sleeve catsuit, bodysuit, a long puffer coat and a sculpted puffer jacket. The lowest tagged product starts with dollar 42.

For her upcoming batch on ‘Khy’, she has been posting pictures and said the new launch will be available on 7th december. In her “Drop003”, she is going with another three different color styles- red, black and white. In this batch she will be introducing 11 different styling clothes in each color mentioned above. The price tag starts with 28 dollars here which makes this batch comparatively reasonable than the previously launched ones. The website shows every item of “Drop003” with a heading “Coming soon” and her fans are eagerly waiting for the launch.

Kylie Jenner opted for a cruelty free clothing line. She also made sure that every item can be worn by every size of people, starting with size XXS to 4X. She is currently working with Emma and Jens Grede in building ‘Khy’. Kylie being Kylie, has been modeling for her brand herself. In fact her makeup brand ‘Kylie Cosmetics’ was first introduced and advertised by herself only. She did not have any other model or influencer working for her back then. But now she has a team working for her and she is mainly using instagram to promote ‘Khy’. By looking at the crowd and craze on the internet, we can surely say Kylie is going to call her new baby ‘Khy’ a total success.

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