May 24, 2024
Kylie jenner's new clothing brand 'KHY' has released

Well, surprise, surprise! Kylie Jenner, the same person who’s brought us a plethora of “successful” brands, is at it again. She’s launching yet another fashion venture. Kylie Jenner’s new clothing brand ‘KHY’ is already making some buzz in the fashion industry. I mean, what could possibly go wrong this time?

She has already shared her “wisdom” in the beauty industry. She has made attempts to conquer every corner of the business world. So, why not fashion, right?

So, Is Kylie Jenner’s New Clothing Brand “KHY” another cash grab trap? Let’s explore

Let’s see her past brands before talking about her new brand. The most disastrous brand of Kylie Jenner was the “Kylie Swim.” Her brand produced disastrous swimsuits, with cheaply made fabric and stitches.

One can only describe “Kylie Swim” as a disaster in the fashion industry. The swimsuits from this brand were nothing short of a letdown. The fabric used in these swimsuits, coupled with the quality of stitches, was, to put it bluntly, abysmal. They undeniably made them cheaply, and customers quickly voiced their dissatisfaction.

Kylie Jenner has lost millions of followers because of the story she posted a few days ago about the Palestine and Israel conflict.

This new brand, Khy, is hailing itself as a revolutionary force in the industry, offering “investment pieces” for under $200. Because, you know, Kylie is all about bringing affordability to the masses. Or is she? Let’s not forget her previous track record with brands like Kylie Cosmetics and Kylie Skin, where quality and consumer satisfaction seemed to take a backseat to, well, just making a quick buck.

And of course, let’s not overlook the fact that she’s collaborating with Namilia, a brand known for its “borderline-pornographic” style. Because what fashion industry needs right now is more of that, right? But hey, why aim for subtlety and elegance when you can go for shock value?

Kylie’s style evolution is also something to ponder. She has transitioned from neon-hued outfits to a more “muted” look, and we’re expected to believe that Khy will reflect this newfound sophistication. But let’s not kid ourselves; Kylie’s style has often been more about trends and shock factor than genuine fashion prowess.

What’s Kylie Jenner’s New Clothing Brand ‘KHY’ About?

The Kardashian family’s business empire is expanding yet again with Kylie Jenner’s latest venture, Khy. The billionaire is following in the footsteps of her entrepreneurial sisters, stepping into the world of fashion with her own brand. She teased the brand on her Instagram, sitting on the floor in a stylish outfit, captioning the post with “Meet Khy,” which quickly garnered tens of thousands of followers in less than 24 hours.

Khy officially launched on October 25, and according to WSJ.Magazine describes its debut collection as blending “biker babe during the apocalypse” with a touch of Kylie’s style. While Kylie has made her mark in fashion, she once resisted the idea of becoming a model like her sister Kendall. 

However, she’s now an integral part of the fashion world, donning high-end designer outfits and even starring in Acne Studios campaigns. 

It’s evident that she’s aiming to make her mark in the fashion industry.

Here’s what we know so far about Kylie Jenner’s Khy:

What is Khy?

Khy is a clothing brand launched by Kylie Jenner in collaboration with Kris Jenner and Popular Culture’s Jens and Emma Grede. It’s all about wardrobe basics, staples, and investment pieces inspired by Kylie’s personal style and moods. The collections will also include collaborations with guest designers.

When can you shop KHY?

Khy’s website,, will open for shopping on November 1. Fans can sign up now for early access and receive email and text updates.

Khy’s first collaboration

Khy’s first launch is in collaboration with the Berlin-based gender-neutral brand Namilia, known for its dark and provocative style. This partnership promises edgy, boundary-pushing pieces that have been spotted on celebrities like Cardi B, Megan Thee Stallion, and BLACKPINK members.

Release schedule of Kylie Jenner’s New Clothing Brand ‘KHY’

We’re not sure how often new collections will drop, but it’s expected to be in a similar fashion to brands like SKIMS and Good American.

Number of pieces in the first collection

The initial Khy drop will feature 12 pieces, including skin-tight dresses, leather pants, and jackets, as seen on Kylie and other celebrities.

Pricing of ‘KHY’

All items in the collection will be priced under $200, making them more accessible than some might have expected.


The collection features faux-leather pieces and nylon-and-elastane “base layers.”

Size range

Khy’s size range will include sizes from US XXS to 4X, aligning with her sister’s brands, Good American and SKIMS.

Connection to other Kardashian brands

Kris Jenner backs Khy and has Emma Grede, a co-founder of Good American and SKIMS, helping in its development. The brand’s Los Angeles headquarters are located alongside Good American and SKIMS, making it a true family business.

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