May 18, 2024
The Marvels

The Marvels

“The Marvels”, one of the highly anticipated movies of the Marvel franchise, suffers a devastating loss at the Box Office. During the weekend debut, the film earned $47 million at the domestic box office. It was recorded as one of the worst openings among the 32 films of the Marvel Cinematic Universe (MCU).

The movie was a follow-up of the 2019’s Captain Marvel, where Brie Larson plays “Carol Danvers” aka Captain Marvel, as the main female lead. Written and directed by Nia DaCosta, “The Marvels” shows Brie joined by Iman Vellani and Teyonah Parris as superhero characters Ms. Marvel and Monica Rambeau, in a superhero adventure with a touch of humor and loads of actions.

The Marvels flops at the box office

The film’s reported cost was $270 million and may have included marketing and promotion. The second installment was expected to earn $80 million or more during the first week in the domestic box office but failed. Friday, 10 November, was the opening day of the movie, where only $21.5 million was earned throughout the US. Internationally it earned $63 million during the first week, bringing the total amount to $110 million.

Compared to its predecessors like “Captain Marvel”, which had a domestic opening of $153.4 million at the Box Office, it became the biggest opening for a film with a female lead and the sixth biggest opening during its time in 2019. And later grossed $1.1 billion worldwide and created a history of being one of the most successful movies of Disney.

The Marvels faced criticism

Marvel was facing a lot of backlash from fans after the start of phase 5, where movies like Ant-Man and the Wasp: Quantumania, left fans disappointed with its story and execution. Other movies like Eternals which are part of phase 4, were left underperformed, even after grossing $402 million worldwide due to its high budget and marketing outweighing its overall collection. These movies were some of the major reasons that the MCU hit a wall and slowed drastically.

The reviews of “The Marvels” were also not up to the required standard, having 61% in rotten tomatoes and 6.1 % on IMDb. The critics criticized the movie as a “joined mess” with a “rushed” ending. At the same time, the actor’s strike, forced the actors to avoid promoting the movie, as they were not permitted to do so. After the strike was called off the actors tried their best to promote the movie through social media and even made surprise appearances for their fans in theaters.

Overall “The Marvels” failed to live through its potential and was a victim of unfortunate circumstances, ultimately leading it, to join the list of underperforming big-budget films in 2023, despite the performance and efforts of the actors.

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